Cindy Lauper and Lady Gaga have recently been named the new faces of MAC Cosmetics’ Viva Glam campaign, with their stint dubbed as “From Our Lips.” The campaign is set to launch on February 25th with the MAC Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick launching in North America and March 18 and globally throughout the month, reports WWD. Each lipstick will retail for $14 each with 100% of the profits going to the MAC AIDS Fund, an organization founded in 1994 by M·A·C Cosmetics, funded by the sales of the VIVA GLAM lipsticks and lipglass. To date, M·A·C Cosmetics has provided over $135 million to the M·A·C AIDS Fund with spokespersons including Dita Von Teese, RuPaul, Lisa Marie Presley, Eve, Christina Aguilera, Missy Elliot, Pamela Anderson and Fergie.

Lady Gaga also shot a series of photos as a part of the 35th anniversary celebrations of toymaker Sanrio’s Hello Kitty. The looks shot by shot by Markus Klinko & Indrani, and were styled by GK Reid using custom made Hello Kitty outfits including a dress made of toy versions of the cartoon-style cat, and a glittery necklace in shape of the Hello Kitty’s face made by a jeweler, with GaGa in fake, painted eyes looking just like Hello Kitty’s. Take a look at the pictures below.